Sunday, March 4, 2012

Selling a thrill: for one tourism outfit, it's not just a job--it's an adventure.(Rio y Montanas Expediciones)

Soaring through mango trees may be the action of a monkey or possibly a toucan, but for one enterprise in Mexico, this activity is being marketed and sold--with much success-to leaders of industry and their staffs.

The longest tirolesa in Latin America spans a grove of trees in Veracruz, and it is part of the adventure experience marketed by Rio y Montanas Expediciones, a motley crew of free-thinking individuals that includes one of the handful of Mexicans to summit Everest, a fixture of the Mexico City nightlife scene and a former German computer consultant.

The rapidly developing adventure tourism scene has brought them together, and they help form the …

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